Join the SMMSME 2015 Masterclass

Are you ready to increase your sales turnover in 2016?

To gain new business, it all starts with a lead. Over the 2-day event our speakers will share emerging social media marketing strategies aimed at small and medium business owners who are busy with the day-to-day operations; who don’t have a large marketing team and who lack the large financial resources needed to hire an agency to execute a social media marketing campaign or the means to purchase a buffet of unnecessary services from large software companies.

This event is participant hands-on learning. Not only will you learn what to do for your Facebook ads, Twitter ads and video ad marketing, you will learn how to create engaging ads that speak to your consumers’ hot buttons. Once you are shown how, you’ll be given time to craft out an ad during the event and leave with your very own customized video ad. There’s no guessing what to do when you return to the office as you will have already laid the content marketing foundation at the event.

How You Will Benefit

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Who Will Benefit

Managers, team leaders and other general management professionals, sales and marketing professionals, business owners and anyone interested in learning cost effective tools and techniques to create awareness for your brand, improve leads and increase sales.

SIGN UP NOW!

Take control of your 2016 social media marketing plan today! Reach out to new customers in existing and new markets and significantly increase your sales turnover in 2016. Participate in the masterclass, Social Media Marketing Strategies Made Easy.

SPEAKERS

While your competitors may only begin to think about their marketing strategy for 2016 in the middle of January, you will already be on the road to success as you walk away with the ability to implement any of the three strategies covered over the two days. Listen, learn and be inspired with our panel of speakers.

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Pamela Wigglesworth

Experiential Hands-on Learning

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Jean-Christophe Bouglé

Veeroll

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Laura Francis

Laura Francis

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M Md Yazid

Leap DS&C

SCHEDULE

In this 2-day event you will learn three social media marketing strategies that are cost effective, easy to implement and that will give you an expansive reach with your target audience. This masterclass is participant hands-on learning.

Welcome Attendees

15mins

About

Pamela Wigglesworth

Opening Keynote Speech

In this opening keynote, international speaker Pamela Wigglesworth will address how the game of social media is ever changing landscape.  Pamela shares what businesses need to know to play the social media marketing game to stay ahead of the competition and more importantly, how to score sales.

45mins

About Pamela Wigglesworth

Pamela Wigglesworth is an international keynote speaker, author, marketing communication consultant, and Managing Director of Experiential Hands-on Learning. She works with companies across multiple industries to enhance their online and offline presence which leads to increased awareness, increased leads and ultimately increased sales.

Pamela Wigglesworth

Are You Marketing To The Right Audience?

Getting in front of the right target audience can make all the difference in the success of your business. The question is, are you marketing to the person or business who really needs your product and service, and at the same time, can easily afford what you have to offer.

30mins

About Pamela Wigglesworth

Pamela is a member of the Global Speakers Federation and served as the 2011-2012 Vice President of the Asia Professional Speaker’s Singapore. She is a founding board member of the PrimeTime Business and Professional Women’s Association. Pamela is a frequent speaker at business events and has articles published with the Straits Times, E-zine articles and the Singapore Marketer.

Morning Tea Break

20mins

About

Pamela Wigglesworth

Do You Know Where And When Are Your Prospects Hanging Out?

Successful marketers understand where to get in front of their ideal customer and the best times to reach out to them. In this session you get the latest statistics on where consumers are hanging out online and learn the best times to place your ads to get the ‘biggest bang for your buck’

25mins

About Pamela Wigglesworth

Pamela Wigglesworth is an international keynote speaker, author, marketing communication consultant, and Managing Director of Experiential Hands-on Learning. She works with companies across multiple industries to enhance their online and offline presence which leads to increased awareness, increased leads and ultimately increased sales.

Pamela Wigglesworth

Expand your Lead Generation Reach in Asia with Twitter

While Twitter may not be as popular with some marketers, the social network platform is expanding its reach in Asia. Learn how to increase followers and engagement for your brand.

45mins

About Pamela Wigglesworth

Pamela is a member of the Global Speakers Federation and served as the 2011-2012 Vice President of the Asia Professional Speaker’s Singapore. She is a founding board member of the PrimeTime Business and Professional Women’s Association. Pamela is a frequent speaker at business events and has articles published with the Straits Times, E-zine articles and the Singapore Marketer.

M Md Yazid

Attract Consumers with Engaging Visuals

According to studies from Facebook and Twitter, posts which have an image or video receive greater engagement and more shares. Brand Specialist and Graphic Designer M Md Yazid shares how your brand/company can create engaging and visually appealing graphics to use with your social media posts.

45mins

About M Md Yazid

Yazid is the founder of LEAP, an established design strategy and consultancy agency on a mission to build and strengthen brands. With more than 20 years at the industry’s forefront, Yazid finds his calling in sharing what he has learnt from his diverse roles and how it can be applied his through his distinctive style, perspective and understanding.

Buffet Lunch

Enjoy a scrumptious buffet lunch.

55mins

About

Welcome Back

15mins

About

Laura Frances

Facebook Marketing Ads That Get Clicks

A picture speaks a thousand words, so now that you’ve got a great visual ad, how do you get fans or prospects to take action? Marketing Consultant Laura Francis knows a thing or two on kicking it online, particularly with Facebook Ads. Hear why targeting and retargeting is the secret to getting ahead and staying […]

1hr 15mins

About Laura Frances

Laura Francis is a kick-ass Online Marketing & Lifestyle Freedom Mentor to women. As a marketing consultant she has helped a multitude of entrepreneurial consultants, coaches, mentors and speakers position themselves as the expert in their field over the past 6 years. And, she’s done that using the power of Facebook, social media and online marketing.

Afternoon Tea Break

20mins

About

Pamela Wigglesworth

Outsourcing Creative Work – The Key to Scaling your Business

Knowing how to create engaging ads is great, but what if you don’t have an in-house team to do the work? The good news is that you don’t need one. In this session, Pamela Wigglesworth will share the different resources available to outsource the different elements of your creative projects.

55mins

About Pamela Wigglesworth

Pamela Wigglesworth is an international keynote speaker, author, marketing communication consultant, and Managing Director of Experiential Hands-on Learning. She works with companies across multiple industries to enhance their online and offline presence which leads to increased awareness, increased leads and ultimately increased sales.

Pamela Wigglesworth

Preparing for Day 2

15mins

About Pamela Wigglesworth

Pamela Wigglesworth is an international keynote speaker, author, marketing communication consultant, and Managing Director of Experiential Hands-on Learning. She works with companies across multiple industries to enhance their online and offline presence which leads to increased awareness, increased leads and ultimately increased sales.

Welcome Back

15mins

About

Pamela Wigglesworth

Video Edutainment Marketing

Every day, people watch hundreds of millions of hours on YouTube and generate billions of views. The fact is, people would rather watch a video than to read. Today people want to be entertained. Video plays such an important role in educating your prospect about how your products and services help solve their problems. In […]

45mins

About Pamela Wigglesworth

Pamela is a member of the Global Speakers Federation and served as the 2011-2012 Vice President of the Asia Professional Speaker’s Singapore. She is a founding board member of the PrimeTime Business and Professional Women’s Association. Pamela is a frequent speaker at business events and has articles published with the Straits Times, E-zine articles and the Singapore Marketer.

Morning Tea Break

20mins

About

Lights, Camera, Action!

30mins

About

Jean-Christophe Bouglé

Video Marketing Made Easy

Using videos to advertise on Facebook, YouTube and elsewhere is currently the most impactful form of advertising. Contrary to popular belief, video ad campaigns can be implemented in a very affordable way for SMEs and generate high and measurable returns. Learn from Jean-Christophe on how to create your video ads and effective video ad campaigns.

1hr 15mins

About Jean-Christophe Bouglé

Jean-Christophe Bouglé is a co-founder of Veeroll, a leading platform for creation of video ads and video ads campaigns. Prior to being an entrepreneur, Jean-Christophe spent more than 15 years in business development and managerial positions in a large corporate in Europe, Asia and the Middle East. He co-founded fewStones, a web and corporate video production agency in Singapore prior to Veeroll.

Buffet Lunch

55mins

About

Welcome Back

15mins

About

Jean-Christophe Bouglé

Video Remarketing: Follow Your Leads And Make Your Visitors Come Back

Remarking is the first type of advertising that any business should implement: it is the easiest way to follow up with leads even without their email address. Video remarketing is currently the most effective form of remarketing and can be implemented easily if you follow a few simple steps.

1hr 15mins

About Jean-Christophe Bouglé

Jean-Christophe Bouglé is a co-founder of Veeroll, a leading platform for creation of video ads and video ads campaigns. Prior to being an entrepreneur, Jean-Christophe spent more than 15 years in business development and managerial positions in a large corporate in Europe, Asia and the Middle East. He co-founded fewStones, a web and corporate video production agency in Singapore prior to Veeroll.

Afternoon Tea Break

20mins

About

Pamela Wigglesworth

Get Found Online – How to Make Google Love you

It’s great to have wonderful video content that educates and entertains your prospects, however it does you no good if they can’t find you. In this final session of the day, Pamela Wigglesworth shares the tips and tactics that you Google loves to see that results in organic page 1 search results for your brand/product/service.

55mins

About Pamela Wigglesworth

Pamela Wigglesworth is an international keynote speaker, author, marketing communication consultant, and Managing Director of Experiential Hands-on Learning. She works with companies across multiple industries to enhance their online and offline presence which leads to increased awareness, increased leads and ultimately increased sales.

Closing & Lucky Draw

15mins

About

Pamela Wigglesworth

Social Media Content Implementation

This half-day session will allow you to strategically plan a social media marketing 3-month calendar customized for your business. It is all about implementation and creating an actionable social media content calendar. Return to the office relaxed knowing that your plan is ready and now you just need to execute it. The hands-on session is capped […]

3hrs 30mins

About Pamela Wigglesworth

Pamela Wigglesworth is an international keynote speaker, author, marketing communication consultant, and Managing Director of Experiential Hands-on Learning. She works with companies across multiple industries to enhance their online and offline presence which leads to increased awareness, increased leads and ultimately increased sales. Pamela is a member of the Global Speakers Federation and served as the 2011-2012 Vice President of the Asia Professional Speaker’s Singapore. She is a founding board member of the PrimeTime Business and Professional Women’s Association. Pamela is a frequent speaker at business events and has articles published with the Straits Times, E-zine articles and the Singapore Marketer.

venue

The Holiday Inn Singapore Orchard City Centre is a peaceful retreat nestled in the city centre. Located right in the heart of Singapore’s shopping haven, Orchard Road, we are just a 5-min walk away from Somerset MRT.

Holiday Inn Singapore Orchard City Centre

11 Cavenagh Road, Singapore 229616
Book online or call 800 186 1081
Hotel Front desk: +65 6733 8333
Hotel fax: +65 6734 4493

more information

SIGN UP EARLY!

Discover how your business community can experience a quantum leap with increased awareness, increased leads and ultimately increased sales and register today. For enquires about this masterclass, contact us at Bootcamp@experiential.sg. Experiential is ready to put your business on the right track.

SIGN UP FOR THE IMPLEMENTATION SESSION.

Take a quantum leap in 2016! Participate in the half-day Social Media Content Implementation session. A hands-on session to strategically plan a social media marketing 3-month calendar customized for your business. Take this opportunity to plan for your own social media marketing to reach new customers in existing and new markets and significantly increase your sales turnover in 2016. Limited to only 50 participants. Sign-up now!

SPONSORS

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